SEO (search) is a set of measures to raise positions of a website in search engine results upon users’ search queries. The primary task of SEO is to provide constant traffic of target users to your website. This is one of the most efficient and inexpensive channels of clients capture.
Really, those who think so, already today lose their clients! In the last few years SEO have undergone serious changes. Today SEO is a set of works aimed first of all at the improvement of a website quality, but not manipulation with search algorithms. Still the cost of a client capture in SEO is cheaper than in other channels of advertising!
Having tried PPC advertising or social networks for clients capture, a lot of people think that they do not need SEO. Indeed, search engine optimization not always gives quick result, but the right SEO strategy gives a possibility to get a constant flow of clients in perspective, herewith SEO is cheaper and more efficient than other channels!
Now, however, in order to obtain result and to leave rivals far behind you need to take into account more than 200 factors! Writing texts and buying links, as it was 10 years ago, is not enough now to reach TOP and attract target traffic. Complexity of search engines’ algorithms results in a whole set of works to be carried out on a website.
Really, it takes long time? First results can be obtained already in 3-6 months! Expensive? Properly implemented strategy of search promotion allows you to get clients in a significantly cheaper way, than other channels! Guarantee? By using an integrated approach and unprohibited methods of a website promotion you will get a result for sure!
Until recently for many people essence of SEO came down to minor corrections on a website and bulk purchase of links on low-quality resources. Now search engine optimization means a whole set of works including works with content, with technical condition of a website, analytics, marketing and with many other things! Would you like to get better results than your rivals? You should do more than they do!